Can Japanese let their hair down ?

[nightmare]

Style-Specific Hair Care Products Support & Create Trends

Instead of focusing on hair types, the latest Japanese hair products focus on the needs of a few trendy styles.

This March, Mod’s Hair (Unilever Japan) launched two new hair waxes designed for two unique hair styles—and ones that the company is predicting will be the trendiest looks for the upcoming spring/summer season. The first, for the “airy bob,” promises both a firm hold and lifting at the roots for a full volume look. Meanwhile the second, for “wave memory,” works to preserve waves created in the morning, no matter how many times their owner brushes or runs a hand through them. Both products retail at major drug store chains for about $7.

We’ve spotted a few other style specific hair products on the shelves suggesting that this is becoming a major trend. Sala also has a line-up of hair waxes for different looks, though these are less trend-focused and include products tailored for more general styles: holding an up-do in place, adding volume to your layers, keeping a perm smooth. These products are easily identifiable by the promotional photos that show just what kind of style matches each product.

This trend is not limited to products marketed towards women; men, with their own unique hairstyles, are getting equally suitable products. Gatsby has likewise identified two currently popular hair styles—giving them the names “grunge mat” and spiky edge”— and created hair waxes accordingly. Meanwhile rival Uno, from Shiseido, has a similar line on the shelves, also with photo images to match.

Trend potential
Hair care products are no longer just about responding to the needs of different hair types—instead they can play an active part in current trends, even shaping them. This can result in an increasingly diversified, ever-changing line-up.


by Rebecca Milner

[bangbangtang]

japanese hand make hairstyle look so cool, not the products, hehe, xdd.......

they was played with blow for make usual hairstyle become cool, xdd

[midorimori]

It works quite well for spikes ^_^ and it smells nice too
hairspray works well with gatsby when you want " anime" hair xD

[bangbangtang]

Honestly, in my country gatsby was "cheap" product maybe one of cheapest if u compare with makarizo, hehehe....

I don't like how it smell, xdd....but yeah u need something "hard" like that for anime hair, xdd

[pOlar_bEar]

wonder anyone can tell me if the UNO products can be found in sg?

[Oolong]

Yeah, Gatsby is a very good hair product line for both guys and girls. I definitely recommend!

[deusvalor]

I just returned from Tokyo - Gatsby has released a new line of hair waxes in cube containers - i didn't buy any back cos i'm sticking with Samourai Wax and Sebastian Clay. Gatsby products are improving but not far enough to compete with stuff like Nakano and Samourai.

[DemiAng3l]

gatsby ftw ! i use nothing but gastby now but i haf tried a few other japanese ones .. they were gd but way over priced

[rogertronz]

gatsby ftw ! i use nothing but gastby now but i haf tried a few other japanese ones .. they were gd but way over priced

Yeah, most of the Japanese gels and hairsprays I used are quite expensive compared to Gatsby. But Gatsby gets the job done so no complaints here.

[zero01]

I like the product's image and the advertisement,
but to tell you the truth,I don't like the product itself.
they're not my taste, that's all...

[wrobic1]

i tried the gatsby moving rubber which seems to be the most popular by far and it sucked overall in my opinion

I tried their perfect hold wax which I hadnt seen til recently and I actually really like it. I still use it almost every day. I think most people dont realize its not just the product, its the skills in applying it/shaping it and the hair itself. alot of white people might not realize that they usually have hair too fine/soft for most of the products made for thicker hair common in asians

Well Im white of course and my hair is freakin thin, so I use the hardest wax they have in the perfect hold series and it works perfectly fine for me haha, also doesnt gunk up my hair so it looks natural and not goo'ed up

[Jabe]

Hm I would like to try this product out but it seems I can't get it (T-T).
Maybe i will order one on the internet

[thoecool]

in my country, gatsby is cheap too, but i don't know why, when I try it, I always feel dizzy and sometimes have a headache because of using it. T-T